Strategic Marketing and Communications Professional
About Marissa
Marissa is a strategic marketing and communications professional, photographer, and Team Canada athlete known for her discipline, clarity, and results-driven approach.
She specializes in brand strategy, integrated marketing execution, partnership development, and event management, leading multi-channel campaigns from concept to completion across corporate, nonprofit, academic, and entrepreneurial environments.
Currently pursuing her Canadian Marketing Designation, Marissa builds strategic marketing plans that strengthen brand positioning, increase audience engagement, and deliver measurable performance outcomes.
Marissa is passionate about building strategic, aligned brands that are built for long-term growth.
Marketing and Communications Portfolio
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Marketing Coordinator
Stu Clark Centre for Entrepreneurship, Asper School of Business - University of Manitoba
Led strategic marketing and communications to increase awareness and engagement across entrepreneurship programs and events at the Stu Clark Centre for Entrepreneurship.Managed digital content, promoted flagship initiatives like the New Venture Championships, supported event marketing, and strengthened brand presence across the University of Manitoba and Manitoba’s entrepreneurial community.
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Marketing and Communications Officer
St John’s College, University of Manitoba
Led the strategic marketing and communications for St John's College, overseeing digital platforms, email marketing, website management, and cross-campus campaigns.Drove student engagement through residence promotions, membership drives, scholarship communications, and community storytelling while collaborating closely with the University of Manitoba marketing team and student leadership.
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Marketing and Community Manager
TableSpace Coworking
Oversaw marketing strategy and community engagement for Tablespace Coworking, building brand visibility and member experience through social media, email campaigns, event promotion, and content creation.Fostered a vibrant coworking community by coordinating member events, partnerships, and initiatives that increased member retention and drove local awareness of the space.
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Social Media Coordinator
Faculty of Kinesiology and Recreation Management, University of Manitoba
Developed and executed a results-driven social media strategy for the Faculty of Kinesiology and Recreation Management, managing content across Facebook, Instagram, Twitter, LinkedIn, and TikTok.Created engaging digital campaigns to promote Bison Sports, Recreation Services, and Mini U Programs, while supporting website updates and internal communications to strengthen faculty visibility and community engagement.
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Learn more about Marissa's Portfolio
Visit the link below to see more of Marissa Naylor’s Marketing portfolio across various industries and sectors.
